Increase sales: WeChat offers various e-commerce features, including WeChat Pay, which makes it easy for customers to buy from your business.Ĩ9% of consumers prefer texting with businesses as compared to other modes of communication. By integrating WeChat on your website, you can offer a seamless customer experience and improve engagement with your audience. Improve customer engagement: WeChat offers several features that can help improve customer engagement, such as chatbots, mini-programs, and more. You can share news, updates, and promotions with your followers and build relationships with customers who prefer using WeChat. By integrating WeChat into your website, you can reach a large audience in China and expand your brand's reach across Asia.īuild brand awareness: By customizing your WeChat Official Account, you can build brand awareness and increase visibility among WeChat users. Reach a large audience: WeChat has over one billion monthly active users, making it one of the largest social media platforms in the world. Here are some of the reasons why you should use WeChat integration: They can be extended by third-party APIs to include functions such as video conferencing and content sharing.WeChat integration offers several benefits for businesses looking to expand their reach in China. These accounts are not publicly accessible. These can be used primarily for internal communication between companies, similar to Slack, for example. There are also “Enterprise Accounts” (企业号). In addition, they offer much more data and information for companies in the back office, such as the use of QR codes. The frequency is lower, but the visibility is much higher! Service Accounts are therefore the preferred choice for most companies with a larger audience or customer database and are ideal for customer service, as users can send messages directly to the account. Although companies can only post up to 6 articles four times a month, these appear – in contrast to subscription accounts – as “push notification” in the follower’s chat list. Verified accounts can also use WeChat Pay and WeChat Stores. Services accounts offer many functions such as API integration, e-commerce and CRM features. They are suitable for companies that want to communicate with their customers and publish content on a daily basis. Only these accounts can be used by individuals like bloggers and celebrities. These accounts focus on information and brand communication and are used like a daily news feed. Each corporate account is an “Official Account”, which in turn is divided into different platform versions (China or International), account types (subscription and service) and verification status (verified and unverified). There are different account types for private and business use of WeChat, which allow own authorizations and marketing activities via API interfaces. After registration, users have free chat services as well as telephone and video call functions at their disposal. Through extensive controls during account registration, WeChat avoids fake accounts such as Facebook and thus further increases the professional handling of the app. Especially popular is the use of QR codes in online and also offline marketing such as on flyers: this is a simple way to add new accounts/companies and friends, advertise campaigns, pay for the taxi or even make a donation to the street musician. Official accounts can even integrate their own apps.Ī WeChat profile is therefore more important than a website for many Chinese companies. in your “moments”, and build trust with third parties. It is this combination that opens up great opportunities for B2B and B2C companies, as users don’t even need to leave WeChat to contact and communicate with brands, find your shops and products and also pay directly – online AND offline! Easy-to-use sharing functions ensure that your content is quickly distributed by your followers, e.g. It offers different account types with individual menus, mini-programs and games, eCommerce functions as well as payment services and thus combines many functions of western platforms like Facebook, Whatsapp, Paypal and Amazon in only one “all-in-one” – App. The lifestyle app “WeChat” (Chinese “Wēixìn”) of the Internet giant Tencent already has more than 1 billion daily users (!) and is THE (digital) center of life for many Chinese people – especially due to the strong mobile Internet use. How to use WeChat successfully for your China businessĭo you want to do business in China or reach Chinese tourists abroad? Then WeChat should be an integral part of your digital marketing strategy!
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